Many first time clients especially ones that are fair don't realize that when getting a sunless tan that they can actually have something that is soft and pretty. My favorite is actually to keep it on the medium to light side as this is most natural looking for our area here in Seattle. When proper care is given it will look just like a real tan and gradually fade away.
If your going on Vacation to someplace warm or tropical you can have a little more fun and I recommend a tan extender to take with you to keep a safe glow going.
But in Seattle this time of year now thru New Years soft and glowing is just the ticket! So remember to do good prep and it will keep people guessing because it will look so natural and pretty they won't guess its Faux Tan!